Blog Archive

Wednesday 2 April 2014

Final Film Trailer

Aidem Productions - Switch Trailer - FINAL from Media @ St. Bons on Vimeo.

Title Development

We have produced a social realism film trailer hybridised with sports, within the production I created the titles for the trailer, before producing it I researched a variety of existing film trailer titles. When producing this I chose to create this through using the software called 'Adobe After Effects', this is software which allows producers to manipulate different visual media such as videos and texts. When first producing the titles we came up with the idea of having a moving background instead of a steal background whist the titles are being presented, we thought best that we should chose a time lapse, as this challenges common social realism conventions, we then chose specific locations to film the time lapse so that we can have establishing shots so that the audience could be able to identify key land sites within London. When getting these footage I put the time lapse on the After Effects, so that I could be able to edit it and then place in the titles that I wanted, I chose to go to the website called 'Dafont.com', this is a site in which allows us to browse and download a variety of different fonts, I chose to go with Myriad Pro in Bold, we believe that this font meets with the conventions that we wanted as when we researched other media texts, they were similar. After producing the titles I chose to manipulate the colour so that each first letter has red, this is so that we could be able to stick to the same colour palette through all media texts that we have produced so that we could stick with the same theme so that the audience could be able to identify our products. After producing the titles I inserted it into the trailer which on the software called ‘Magix’ the titles finalise the trailer so that the audience could have a better understanding of the film without narrations.

Monday 31 March 2014

Final Poster

This is the Final Poster for our film 'SWITCH':

Time Lapse

In our trailer we decided to some time lapse footage. The footage would act as the background for the titles.
We had to contact some one who had the equipment required to film the footage. Once we found some one we had to go out and film the shots we wanted.

This is a list of the camera we used to film and the software used to edit the footage.
Hardware:
Canon EOS 5D-MkII
Canon EOS 7D
Canon EF 24-70mm f/2.8 L USM
Canon EF 70-200mm f/2.8 L USM
Canon EF 50mm f/1.4 USM

27" Apple iMac

Software:
Adobe Lightroom 3
Adobe Premiere Pro CS5.5
Adobe After Effects CS5.5
LRTimelapse


Friday 28 March 2014

Poster- Final Changes

We generally got positive feedback regarding our latest poster draft for example "I like the posistioning of the reviews and the actors names. Also the changes made to the release date helps it to stand out more now". Despite this we did also get feedback from a few students who said we should add in social media links.

As a result I added in links to Twitter and Instagram below the credits. I also added in the link to the website for our film.

This is how the poster looks now after these changes:


Monday 24 March 2014

Monday 3 March 2014

Thursday 27 February 2014

Independent Film Magazine - Responding to feedback

We generally got good feedback regarding our magazine:

"The magazine looks very good I like the positioning of the cover image on sell lines although it is unusual"

"The typography for the issue number is really cool and it represents the uniqueness of the magazine overall"

"The magazine looks very professional and it is evidently a Independent film magazine due to its sell lines and price"

We also got constructive feedback such as:

"I liked the previous barcode maybe just reposition it"

"Although you have made changes to exclusive it still doesn't stand out in my opinion"

We responded to this feedback by adding in a transparent box as a backdrop for exclusive as you can see below which we feel works as it helps it stand out and also it is very unique.

Finally we decided to add in our previous barcode (as well as Sean + Enzo) because we felt it appealed to our target audience and also we re sized it so that it didn't contrast with our 'Exclusive'.



Here is how our magazine currently looks:


We now feel that our Film Magazine is complete and we will be uploading our final Independent film magazine tomorrow and then we will get feedback from our target audience.




Saturday 22 February 2014

Independent Film Magazine - Draft

This is the latest draft of our Independent film magazine:


Independent Film Magazine - Changes

After discussion with my group members , we decided to change the title of our magazine. Despite the fact that we liked the uniqueness of the name 'Cine' we realised that it may be confusing to readers because our Independent Film Magazine is british not french. As a result we have changed our magazine name to 'FOCUS'.

Today I added in the issue number of our magazine , originally we were going to posistion it on top of 'FOCUS' however we then decided to posistion it on the left as you can see down below:


I decided to make 'JANUARY 2014' red and 'ISSUE' white to make the issue number further stand out. Also I liked the way that this looked as it didn't look plain or original instead it looked unique.

Furthermore I edited the 'exclusive' text to make it stand out more. As you can see I changed the colour scheme for Exclusive to white and red which should help it attract viewers eyes as it contrasts with the Grey, White and Black colour scheme of the other sell lines. As you can see I also used the rulers tool to make sure all my Sell Lines were in line with each other.

Finally I removed the barcode because it conflicted with the 'Exclusive'. I also removed the 'Sean + Enzo' text which was positioned on the cover image because I may position it.

This is how our Film Magazine looks now:


We are going to get feedback tomorrow on the magazine and then make the necessary changes.


Wednesday 19 February 2014

Film Magazine - Adding barcode and website

Today I started by adding in the barcode for our magazine. I decided to position it bottom right of the magazine. This is because a convention of magazines is that the barcode is usually positioned in a 'not so recognisable' place. This means that readers may look at the front cover then pick it up before checking the price and once they find out they are more inclined to pay because they like the look of the magazine.


However I then remembered my music magazine from last year and the way that I combined my barcode , price and webiste as shown below (this is what Vibe Magazine do and it works very well).

Therefore I decided to try this method by adding in the price, barcode and website
(CINEMAG.COM).
The reason why we chose £1.50 as our price is because we realised that our film magazine was independent and despite the fact that 'Little White Lies' was priced at £6 we realised that we needed to appeal to our target audience of 16-30 year olds and we felt £1.50 was a price they could all afford.

This is how our barcode looks:


After these additions this is how our Independent Film Magazine now looks:


As you can see our Film Magazine is nearing completion, tomorrow I will add in the release date and then we will get feedback from our target audience.





Film Magazine - Sell Lines

Today I decided to add in our Sell Lines for our independent film magazine. As mentioned in a previous post we decided to be un-conventional and position our cover image on the left of the magazine which meant that all our sale lines would be positioned on the right.

I started by adding in our sale line - 'Riz Ahmed: On Life After Shifty'. I decided to position this over the magazine title (as you can see below) in order to make it stand out. This is because 'SHIFTY' is a very popular social-realist film amongst social-realism fans. Also it has had critically acclaimed success and so a lot of viewers would recognise it.


Next I added in our final 2 sell lines as well as our exclusive. The process was simple and all 3 follow the same structure and colour scheme to emphasise the reader that they are the magazines featured sell lines. However there is also a problem with this because in my opinion it doesnt draw the attentions eye to the main sell line/exclusive which is what should happen. However I still feel that it works well and as a result I will be completing the other parts of the magazine and then getting feedback before deciding whether to change it or not.

Here is how the magazine looks after the work done today:






Film Magazine - Adding Cover Image

We had previously conducted a photo-shoot for our film poster and we decided to use a photo from this for our cover image.

As you can see below we had a variety of options to choose from:





However we decided to use this image because we felt that it portrayed the relationship that Sean and Lorenzo have in our film. Also the use of levels and facial expression makes it seem as though I am the dominant one and Lorenzo has done something wrong which relates to our film's plot.

I also added in part of the Cover Story by adding in the names of Sean and Enzo. However we have not decided on a position or title for our Cover Story and due to this I have only added the actors names.

Here is how our poster looks now after these changes:


As you can see we have challenged the conventions of film magazines with the positioning of our cover image. Usually the cover image is positioned centrally and text is place on either side. However we have decided to place our cover image on the left so that we can position the text on the right.

Tuesday 18 February 2014

Independent Film Magazine Process - A new beginning

Now that the poster is completed I have decided to begin work on our Independent Film Magazine

We have decided to call it Cine because this is french for Cinema, this emphasises that our magazine is independent rather than mainstream. We have chosen to use a colour scheme consisting of Grey, Red and White as we feel these colours compliment each other.

Today I added in the title of the magazine as you can see down below:


I decided to make our magazine's name 'Sans-Serif' and Bold to make it stand out. Also the colour red and size of the font further help the Magazine name to stand out and contrast with the background.

Tomorrow I plan to add in the cover image.





Monday 10 February 2014

Responding to feedback and Adding changes

Today we decided to add the last features to our poster.

Firstly I used the same font as the credits in order to add in the names of the actors.
The process of adding in the names was simple and here is the final product:

I decided to use red for "Starring" in order to make it stand out.

After adding in the actors names I decided to add in reviews:

Firstly I wanted the ratings to be in line with the title : 'One Dream'. As a result I used the rulers tool on photoshop to help me with the alignment as you can see down below:



Here is the final product after all reviews were added:




I decided to use 'Focus' because it is the name of our Independent Film Magazine and therefore it is a source of convergence between the Poster and Magazine. Also I used 'Little White Lies' and 'Empire' because they are both film magazine however Empire is mainstream whereas Little White Lies is independent.

Finally I edited the release date. Firstly I had to change the date to July 2014 because we plan on releasing our film on the date of the opening ceremony of the olympics , however 2 years later. Also
 I made 'July 2014' red in order to help it stand out and I also increased its size. Finally I removed the black background behind our company logo as it did not look professional.

Here is how the credits look now:



After the changes added today we feel our Poster is completed and so we will be uploading it as a draft tomorrow, before getting feedback and making our final changes if any are needed.

Saturday 8 February 2014

Poster Draft #2 Feedback

As a group we decided to get feedback from our target audience yesterday regarding our latest draft for our film poster. Here are some of the comments which we wanted to point out:

"The poster looks very professional , I especially like the red used on the Two Mates and Two Mistakes [Titles] as it links to danger which is what the mistakes made by the two mates has caused."

"The poster is very appealing. Despite this I feel that the release date should stand out more because I had to examine the whole poster before recognising that it was positioned with the credits. However I do like this style."

"The typography used for 'SWITCH' works very well and it looks professional. Overall the poster looks very professional in my opinion , there are still a few features which need adding such as; Reviews, Actors names and Social Media links."

"Although the poster looks very professional , I feel there is to much emphasis on the sports genre."

"I like the emphasis on the sports genre for the poster and the Social-Realism hybridisation is still recognisable due to the text: "From the directors of Adulthood" which stands out due to its positioning and the use of shadow."



We are now going to amend our poster according to this feedback.

Tuesday 4 February 2014

Poster Draft #2

This is the latest draft of our poster:


We are now going to get feedback from our target audience which we will hopefully respond to in the next couple of days.

Photo Selection Process + Adding photos in

Today we had a photo-shoot in order to get still images for our poster and independent film magazine.
We took various images to portray the Two Mates image as you can see down below



We decided to use this one because we felt that it looked real and natural also the fact that we were smiling portrayed that we were happy, this is because training was going good.

We also had many images to choose from to represent Sean's mistake as you can see down below



We decided to use this image because we felt it portrayed that we were in a relationship the best in comparison to the others.

Finally to represent Lorenzo's mistake we also had a variety of images to choose from:






We decided to use the last image because we felt it showed his anger as well as the fact that he was going down the wrong path.
I then used the quick selection tool to select the background of the image and then I erased it.
After this I placed it onto the poster.

So down below is an image of how the poster is looking now after adding the images , tomorrow we are going to get feedback on it hopefully and then we will make changes and add the final elements.





Poster Development- Adding Credits

The poster developed a lot today.
Firstly I decided to add in the credits. In our original draft we decided to use existing credits from a Paramount film. However I decided that this wasnt realistic and I searched online for a template.
Thankfully I was able to find one as you can see below:

I then filled in the template with the correct information as you can see below:





As you can see I re-arranged the template, this is because I liked the way that on 'The Expendables' poster the release date was positioned underneath the credits as exemplified below


As a result I then added in our company logo and the release date of our film, I made it white so that it would stand out. The result is down below:




The poster is starting to develop as you can see below. I felt that the poster looked more professional with the credits positioned bottom left, this led to me moving 'From the directors of Adulthood' to the top right of the poster and I feel this makes it stand out more.
 Tomorrow we are going to do a photo-shoot to get images for the Poster and Magazine. After I have the images for the poster I will add them in. Once this is done I will post the poster as it looks onto the blog and then we will hopefully get feedback from our target audience.






Poster Development - Adding Titles


As I said yesterday , today I decided to add our 'slogan' onto the poster.
Originally the titles were all white as you can see on the right.
I purposely positioned 'One Dream' just underneath the 'Olympic Stadium' because there dream is to compete in the Brazil Olympics.
Also on the left of Two Mates there will be an image of our two protagonists.
Furthermore on the left side of 'Two Mistakes' there will be an image of Lorenzo smoking as his mistake relates to falling into the 'wrong crowd'. Also on the other side there will be an image of Sean with Sara as this was Sean's mistake which led to him loosing Lorenzo as a mate but also as a training partner.

I then experimented with colour and I added red to the titles, I didn't like the way this looked on the 'One Dream' title so I decided to revert that back to white however I kept the red on the other two titles as you can see below:




Also I decided to add in 'From the directors of Adulthood' as you can see below. Adulthood is probably one of the most popular social-realism films amongst our target audience and I feel that this will anchor the social-realism genre of our Trailer. Also along with the combination of the olympic stadium it anchors our Social-Realism and Sport hybridisation. Also the positioning of this text makes the manipulation of the river much less visible.


Poster Development - Adding Placeholders + Title


Yesterday I mentioned that it was going to be hard to make the manipulation of the olympic stadium image less visible. However I then decided to add some place holders for the titles which I will be using on the poster. Even with the addition of these placeholders the manipulation of the image is still visible. 
As a result I will have to position text to distract the viewers eyes.

I also used the gradient tool to darken the entire poster and I feel this looks much better. Also I feel this will help the colour scheme (Red , Grey and White) to stand out more.

Finally I have decided to keep the original title design from our very first draft. The idea for this came from the film posters of 'Seeking Justice and 'Shifty'. I feel that this design help to make the title stand out more but also makes our poster more distinctive. 

Here is the images of the 'Seeking Justice' and 'Shifty' Poster which were inspirations for our title design:



I hope to add in some original text tomorrow in order to distract the viewers eyes from the manipulation.


Poster Development - Olympic Stadium

After creating a sketched draft for our poster, I decided to start by adding the olympic stadium , this process was much harder than i expected.

While searching for images of the Olympic Stadium on Google, there was various options which I thought could work well. However the reason I chose to use this image is because it was black and white and that complimented our colour scheme.
I decided to make our poster landscape A4 and when I originally added in the Olympic Stadium image it did not fit the entire page as i wanted it to.




As a result i had to manipulate the image:



1) I selected a small part of the bottom of the river
2) Then i duplicated this part through using 'layer via copy'
3) I repeated this process until the image fitted the whole page




However as you can see it is very easy to see that the image has been manipulated so i am going to have to find a way to make this less visible.

Poster Development - Beginning

We have been doing a lot of work on our film trailer but have now decided to start developing the poster because we have the images we need. Well editing the trailer I have been making an original draft which you can see below:







 However we had to scrap this idea because we got feedback from our target audience and our teacher who said that although the draft did look very good it didn't really portray the social-realism and sport hybridisation of our film.
I will keep you updated on the new poster which I will hopefully be able to complete quickly so I can then start work on the Independent Film Magazine.

Friday 31 January 2014